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The Team!

Meet Verona Safety

Doug Groy, President and Co-owner, 1997-2015


Doug Groy was Co-owner and President of Verona Safety Supply, Inc. from 1997-2015. He grew up in Reedsburg, Wisconsin and graduated from UW Whitewater with a BBA in Marketing. After college, He worked as a salesman for Honeywell Protection Systems in Miami, Florida. He enjoyed quick success with Honeywell and was recruited by United Telesentinel, a division of United Telecom. In his third year with United Telesentinel, he was transferred to Charlotte, NC where he continued on as sales manager for another two years. In 1990, Doug and his family moved back to Wisconsin to be closer to their families. He started selling in the printing industry. After five successful years, he was recruited by Winona Printing, where he became part owner. During the last four years of his partnership at Winona Printing, he helped start Verona Safety Supply. He managed Accounts Receivable and Accounts Payable during evening hours. After four years Verona Safety Supply was growing at a fast pace and demanding more of his time. The business was also in need of more space and had to find a larger facility. In July of 2001, Doug moved the company out of the house and resigned from Winona Printing to join full-time. Doug has two wonderful grown children.

Dave Anunson, President & Co-Owner


Hi! My name is Dave and I am the President of Verona Safety. I am the resident fall protection guru here and also the leader of this company. My 20+ years in the safety industry have given me a wealth of knowledge. Let us know how we can help you with your safety program! I live in Waunakee with my beautiful Wife and Daughter. When I'm not in the office I enjoy traveling, hunting, fishing, softball, and good whiskey.

Jason Schaefer, Vice President and Co-Owner


My name is Jason Schaefer and I am the Operations Manager and an Officer of Verona Safety. I have been employed at Verona Safety since 2003, and have over fifteen years of experience in the health and safety industry. I grew up in Oakfield, Wisconsin, a small town near Fond du Lac. Currently, I reside in Stoughton with my wife Trish and our three children. In addition to spending quality time with my family I enjoy golf, hunting, fishing and watching other sports, of course my favorite teams being from Wisconsin. I look forward to hearing from you as Verona Safety continues working towards their goal of being a top quality health and safety supplier for your company. Have a great and safe day!!

Shelly Murphy, Customer Service Manager


Hi! My name is Shelly Murphy and I am the Customer Service Manager at Verona Safety. I was born and raised in Port Huron, Michigan - on the shores of beautiful Lake Huron. At the age of 14, I began my career in the hospitality industry; serving tables & managing restaurants. In 2002, I was recruited for the General Manager position at Damon's restaurant and moved to Madison, WI. In 2005, I switched gears and decided to take an Executive Administrative position for the VP of Operations at Damon's. This was a nice change from the hustle & bustle of being in the restaurant every day. After my boss downsized and eliminated my position, my first interview was with Verona Safety. I'm lucky to say that I've been here for 5 years now and have enjoyed every minute. Our customers are top notch - I truly enjoy working with them daily. I'm here to make their ordering process easy & painless…and also hopefully brighten their day! In May of 2014, I married my husband, Dan; we currently live in Madison with our two dogs, Teddy & Charlie. I enjoy walking my dogs, shopping, hanging with the hubs and just relaxing at home. Thanks for taking the time to read a little bit about me!

Nick Bryant, Safety Professional


Hi there, my name is Nicholas Bryant and I am the Sales Manager for the Midwest Region of Verona Safety. I was born in Missouri but did most of my growing up in Racine, Wisconsin and still hold a special place in my heart for Lee's Deli and DeRango's Pizza. Following my high school graduation (GO PANTHERS!), I attended Southeast Missouri State University in Cape Girardeau but left school early to pursue a career in law enforcement. After a few years of working every weekend, every holiday, and far too much mandatory overtime; it was back to school. During this time, I managed bar at the Grand Geneva Resort and began my career in the safety industry as an independent contractor for Verona Safety. That was the tail end of 2006. Now, a little over 8 years later, I'm married with 3 children, earned a degree in Business Management from Cardinal Stritch University, and have really comfortable chair in my office. As for my actual position here at Verona Safety, for me it's all about building relationships, as I certainly don't adhere to the telesales approach so common within the industry today. While Zac does a great job with cataloging products on our website, I like to tell folks I am their catalog and website; my job truly is to make yours easier by ensuring company standards are met and OSHA compliance is achieved. If you happen to call the office or my cell and don't get an answer, you can rest assured I'm either fishing or planning another outing for my son's Cub Scout Den; during non-business hours of course…those hours are reserved for golfing. If I can be of any help as it relates to safety and PPE, or if you want to swap fish stories, drop me a line; I'll call you back as soon as I put out.

Samie Lee Gossfeld, Sales Manager


Hello! I was born and raised in the backwoods of Dalton, Wisconsin, and am a proud graduate of Markesan High School. I relocated to Madison in the fall of 1999 to study marketing at Madison Area Technical College, where I graduated with an Associate Degree in Marketing and Applied Sciences. While attending school, I worked part-time for UPS, and subsequently gained my first legitimate sales experience while working for Champs Sports in Madison's West Towne Mall. After earning my degree, I ventured out on my own as an independent contractor, and spent a couple years running a direct sales company called SGM Marketing. I joined the Verona Safety team in 2009, which began my introduction to the safety industry as the company's warehouse lead. After spending more than a year learning the business from the ground up, I made the transition into my current role as National Sales Specialist based in our Madison office. I currently live on the east side of Madison with my wife Mel and our dog Woodson. Outside of work I enjoy playing softball and being a fan of Wisconsin sports teams. I am a dedicated member of the Verona Safety team, and will go the extra mile and beyond to support the success of you and your business!

Mike Hess, Outside Sales Representative


My introduction into my present safety career started back in 1990, where I was the warehouse shipping and receiving manager for a local Milwaukee safety distributor. This allowed me to interact with customers on a daily basis, while promoting correct PPE solutions for their applications. In 1994, I was given the opportunity to be an Outside Industrial Safety Representative for a Green Bay safety distributor. My assigned territory was Eastern Wisconsin, while occasionally servicing other territories (as needed for assistance). After 21 years on the job, I established a 300+ customer base by offering safety products solutions and OSHA on-site compliant services. I received 3M, Moldex, and Honeywell Trained-the-Trainer Program Certifications; and performed respiratory fit testing, fall protection equipment yearly inspections, confined space reviews, and PPE assessments. In 2015, I accepted a new position for a Brookfield-based fall protection company, as a fall protection sales specialist. I called on the construction trades, manufacturing, and municipal end users throughout WI and the U.P. region. My responsibilities included sales and service of overhead anchored fall protection systems and fall protection equipment. We also offered OSHA fall protection classes to the construction industry. At this time, I received the Miller Competent Equipment Inspection Certificate, and OSHA 10-Hour Confined Space Certificate. In 2016, I started with Verona Safety Supply as an Outside Safety Sales Specialist where I call on manufacturing, municipal, and construction companies throughout the WI territory. I enjoy selling fall protection, confined space, and PPE to my customers, and have the commitment to help employees have a safe working environment! Have a safe day!

Zac Matthias, Marketing & Ecommerce Manager


Hello, my name is Zac Matthias and I am the Marketing and Ecommerce Manager here at Verona Safety Supply. I was born in Baltimore, Maryland but grew up in Hemlock, Michigan after my parents moved back to their home state. In 2009, I was very fortunate to receive an athletic scholarship to attend the University of Wisconsin-Madison where I studied and played football. I earned my Bachelor's degree in Agricultural Business Management and graduated in December of 2013. I began my career at Verona Safety as a college intern in the Fall of 2013 and was hired full time in January of 2014. I am responsible for Verona Safety's internet sales and marketing. I monitor all online sales avenues to ensure we are giving our customers new and exciting ways to do business with Verona Safety. Additionally, I am working to grow Verona Safety's online presence, which will allow us reach more customers and form more of the business relationships that are so important to us. I currently reside in Madison and enjoy the outdoors, cooking, and meeting new people. I look forward to working with you!

Curtis Lawrence, Purchasing Agent


Hello! My name is Curtis Lawrence and I am the Purchasing Agent here at Verona Safety. I ensure that all of the products we sell are stocked and reordered appropriately. I live in Verona, WI with my beautiful wife and kids. I enjoy softball, bike riding, and creating new business relationships. I look forward to working with you!

Karen Ferren, Accounting Specialist


Hello, my name is “Scarin” Karen Ferren, and I work in Accounts Receivable. I started at Verona Safety in the spring of 2015. I live in Madison with my Husband and 3 Sons. I enjoy warm weather and margaritas! I look forward to working with you!

Tom Clum, National Sales Executive


I was born and raised in Colorado but came to Wisconsin to wrestle for the Badgers in 2001. While at UW I got a degree in Ag-Business Management, won two Big Ten titles, and became a 2X All-American. I met and married a cheesehead while I was here. After that my wife and I spent 10 years in Colorado before we made our back to Wisconsin with our four kids. Outside of work I spend time with my family, my church, or in the outdoors. I am a dyed-in-the-wool traditional bow hunter and wrestling coach. But more than anything I’m a husband and a father. I came to Verona Safety at the beginning of 2020.

Steve Morin, Warehouse Manager


Hey, I’m Steve. I’m the Warehouse Manager here at Verona Safety. I started in March of 2019 after shifting from the music industry. I’ve spent nearly 20 years working in merchandising, inventory planning, and operations in the pro audio field. In my free time, I've spent 15+ years doing live sound and writing, performing, and DJing in Madison and Miami, FL. I also hold a private pilot’s license, so if I’m not in the office or studio, you’ll catch me in the clouds. I’m new to the safety industry, but a quick learner. I’m here to ensure our inventory coming in, stocking, and shipments going out, are accurate and efficient. I’m also a lunatic baseball geek and will talk BABIP and spin rate until everybody else leaves the conversation. I wish I was kidding. I live on the east side of Madison with my lovely wife and 2 dogs. It’s a pleasure working here at Verona Safety and getting to know all of you!

Kim Schulz, Customer Service


Hello, My name is Kim and I am the smiling face you’ll see or speak with when stopping by to pick up orders, calling for information, or browsing our showroom!

Larry Keene, Outside Sales Representative


I’m Larry Keen and I’ve been in the safety business for over 30 years. I have a BBA from the UW Business School in Marketing and Personnel Administration. I became Purchasing Manager for American Health & Safety in 1987, and later went into sales and tech service for them. In 2003, I started my own sales LLC and have worked exclusively with Verona Safety ever since. If I’m not around the office on Fridays during the summer, you’ll find me in a kayak near Mercer Wisconsin fishing bass in secluded lakes.

Gary Hudson, Delivery Driver


I have worked for Verona Safety for 8 years. My wife Patricia and I have 2 children and 3 grandchildren. I worked on construction for 48 years and spent the last 36 with Joe Daniels Construction here in Madison. We have been spending the last 6 winters in Arizona. We enjoy biking, hiking, Brewer Spring Training, and visiting our neighbors in the warm Arizona sun. While delivering orders, I visit a lot of great customers, who have become good friends!