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The Team!

Meet Verona Safety

Doug Groy, President and Co-owner


Hi, my name is Doug Groy. I am the President of Verona Safety Supply, Inc. I grew up in Reedsburg, Wisconsin and graduated from UW Whitewater with a BBA in Marketing. After college, I worked as a salesman for Honeywell Protection Systems in Miami, Florida. I enjoyed quick success with Honeywell and I was recruited by United Telesentinel, a division of United Telecom. In my third year with United Telesentinel, I was transferred to Charlotte, NC where I continued on as sales manager for another two years. In 1990, my family and I moved back to Wisconsin to be closer to our families. I started selling in the printing industry. After five successful years I was recruited by Winona Printing, where I became a part owner. During the last four years of my partnership at Winona Printing, I helped start Verona Safety Supply. I managed Accounts Receivable and Accounts Payable during evening hours. After four years Verona Safety Supply was growing at a fast pace and demanding more of my time. The business was also in need of more space and had to find a larger facility. In July of 2001, we moved the company out of the house and I resigned from Winona Printing to join full-time. I currently live in the Madison area and have two wonderful grown children.

Dave Anunson, President & Co-Owner


Hi! My name is Dave and I am the President of Verona Safety. I am the resident fall protection guru here and also the leader of this company. My 20+ years in the safety industry have given me a wealth of knowledge. Let us know how we can help you with your safety program! I live in Waunakee with my beautiful Wife and Daughter. When I'm not in the office I enjoy traveling, hunting, fishing, softball, and good whiskey.

Jason Schaefer, Operations Manager and Co-Owner


My name is Jason Schaefer and I am the Operations Manager and an Officer of Verona Safety. I have been employed at Verona Safety since 2003, and have over fifteen years of experience in the health and safety industry. I grew up in Oakfield, Wisconsin, a small town near Fond du Lac. Currently, I reside in Stoughton with my wife Trish and our three children. In addition to spending quality time with my family I enjoy golf, hunting, fishing and watching other sports, of course my favorite teams being from Wisconsin. I look forward to hearing from you as Verona Safety continues working towards their goal of being a top quality health and safety supplier for your company. Have a great and safe day!!

Shelly Murphy, Customer Service Manager


Hi! My name is Shelly Murphy and I am the Customer Service Manager at Verona Safety. I was born and raised in Port Huron, Michigan - on the shores of beautiful Lake Huron. At the age of 14, I began my career in the hospitality industry; serving tables & managing restaurants. In 2002, I was recruited for the General Manager position at Damon's restaurant and moved to Madison, WI. In 2005, I switched gears and decided to take an Executive Administrative position for the VP of Operations at Damon's. This was a nice change from the hustle & bustle of being in the restaurant every day. After my boss downsized and eliminated my position, my first interview was with Verona Safety. I'm lucky to say that I've been here for 5 years now and have enjoyed every minute. Our customers are top notch - I truly enjoy working with them daily. I'm here to make their ordering process easy & painlessā€¦and also hopefully brighten their day! In May of 2014, I married my husband, Dan; we currently live in Madison with our two dogs, Teddy & Charlie. I enjoy walking my dogs, shopping, hanging with the hubs and just relaxing at home. Thanks for taking the time to read a little bit about me!

Nick Bryant, Midwest Region Sales Manager


Hi there, my name is Nicholas Bryant and I am the Sales Manager for the Midwest Region of Verona Safety. I was born in Missouri but did most of my growing up in Racine, Wisconsin and still hold a special place in my heart for Lee's Deli and DeRango's Pizza. Following my high school graduation (GO PANTHERS!), I attended Southeast Missouri State University in Cape Girardeau but left school early to pursue a career in law enforcement. After a few years of working every weekend, every holiday, and far too much mandatory overtime; it was back to school. During this time, I managed bar at the Grand Geneva Resort and began my career in the safety industry as an independent contractor for Verona Safety. That was the tail end of 2006. Now, a little over 8 years later, I'm married with 3 children, earned a degree in Business Management from Cardinal Stritch University, and have really comfortable chair in my office. As for my actual position here at Verona Safety, for me it's all about building relationships, as I certainly don't adhere to the telesales approach so common within the industry today. While Zac does a great job with cataloging products on our website, I like to tell folks I am their catalog and website; my job truly is to make yours easier by ensuring company standards are met and OSHA compliance is achieved. If you happen to call the office or my cell and don't get an answer, you can rest assured I'm either fishing or planning another outing for my son's Cub Scout Den; during non-business hours of courseā€¦those hours are reserved for golfing. If I can be of any help as it relates to safety and PPE, or if you want to swap fish stories, drop me a line; I'll call you back as soon as I put out.

Samie Gossfeld, National Sales Specialist


Hello! I was born and raised in the backwoods of Dalton, Wisconsin, and am a proud graduate of Markesan High School. I relocated to Madison in the fall of 1999 to study marketing at Madison Area Technical College, where I graduated with an Associate Degree in Marketing and Applied Sciences. While attending school, I worked part-time for UPS, and subsequently gained my first legitimate sales experience while working for Champs Sports in Madison's West Towne Mall. After earning my degree, I ventured out on my own as an independent contractor, and spent a couple years running a direct sales company called SGM Marketing. I joined the Verona Safety team in 2009, which began my introduction to the safety industry as the company's warehouse lead. After spending more than a year learning the business from the ground up, I made the transition into my current role as National Sales Specialist based in our Madison office. I currently live on the east side of Madison with my wife Mel and our dog Woodson. Outside of work I enjoy playing softball and being a fan of Wisconsin sports teams. I am a dedicated member of the Verona Safety team, and will go the extra mile and beyond to support the success of you and your business!

Jim Ducy, Outside Sales Representative


Hello! Here I am listening to a conversation about the important things in life; the Easter Bunny, leprechauns and the tooth fairy. I'll make the time to listen to your questions about your safety needs, feel free to contact me!

Zac Matthias, Marketing & Ecommerce Manager


Hello, my name is Zac Matthias and I am the Marketing and Ecommerce Manager here at Verona Safety Supply. I was born in Baltimore, Maryland but grew up in Hemlock, Michigan after my parents moved back to their home state. In 2009, I was very fortunate to receive an athletic scholarship to attend the University of Wisconsin-Madison where I studied and played football. I earned my Bachelor's degree in Agricultural Business Management and graduated in December of 2013. I began my career at Verona Safety as a college intern in the Fall of 2013 and was hired full time in January of 2014. I am responsible for Verona Safety's internet sales and marketing. I monitor all online sales avenues to ensure we are giving our customers new and exciting ways to do business with Verona Safety. Additionally, I am working to grow Verona Safety's online presence, which will allow us reach more customers and form more of the business relationships that are so important to us. I currently reside in Madison and enjoy the outdoors, cooking, and meeting new people. I look forward to working with you!

Tammy Zimbric, Accounts Payable & Customer Service Associate


Hello, my name is Tammy Zimbric and I am the Accounts Payable & Customer Service Associate for Verona Safety Supply. I was born in Cudahy, Wisconsin and moved to Madison when I was thirteen. I attended Madison Area Technical College and earned an Associate's degree in Health and Human Services. After graduation, I worked in community corrections for 10 years. I also have a great deal of experience in the hospitality industry, which makes customer service important to me. I began my career here at Verona Safety in February of 2013. I am a full time employee responsible for taking customer orders, processing payments, collections, and monitoring drop ship orders. I have lived in Sun Prairie with my family for the last 19 years. I have two boys, two beagles, and a cat. I enjoy gardening, traveling, cooking and family time. I like to spend as much time outside as I can when the weather will let me :. I look forward to working with you in the future for your safety needs!